COMING SOON! The New Sales Professional’s Playbook

This is the second book from Vince Burruano. While the first book focused on next-level wisdom and refinement techniques for experienced professionals and leaders, this book starts at the beginning with the new sales rep. Start your sales career with this book and then, as you learn the ropes, you can move on to read A Daily Dose of Sales Wisdom. In both cases, Vince focuses on practical sales wisdom to achieve success.

Not every new sales professional has the benefit of a well-designed training program. This resource is meant to give new sales professionals the tools they need to jumpstart their career. It starts with the most important tasks, the ones you will need in the first weeks working in sales. Then it reviews the sales process and how to move through it effectively for each opportunity. Finally, as you build some proficiency in sales, the book reviews additional considerations to maximize your efforts and become a high-performing sales professional.

Regardless of your industry, The New Sales Professional’s Playbook will help you with practical advice, easy-to-understand ideas, and proven recommendations. The secret to sales success is you–capitalize on your greatest asset by starting off your career the right way!

Vince has also developed a wealth of online resources to supplement the book and make it easier to implement the strategies and tactics found in its pages. His passion for the sales profession and his desire to help others improve their craft are as evident in this book as in his first publication. Here are some advanced reviews for The New Sales Professional’s Playbook.


“A career in professional sales can be one of the most rewarding choices you can make, not just financially but emotionally, spiritually, and intellectually. But you need to get started on the right foot. Vince does an excellent job spelling out how to put the foundation in place for an amazing career.”

– Fred Diamond, Co-founder, Institute for Excellence in Sales, and Host of the Award-Winning Sales Game Changers Webcasts and Podcasts


“This is an awesome book. Vince lays the sales foundation for every sales organization to follow. I highly recommend that every sales leader buy this book for their front-line managers to help them develop, train, and coach their sales reps. This books gets  5 stars.”

– Thomas Ellis, Chief Sales Coach, EWC Consultants, and author of B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results


“Vince says: ‘Anyone who is committed to learning the art and science of selling can be successful.’ Drawing upon his real-world sales experience and expertise, Vince shows you how to be successful by laying out specific steps to follow along with practical examples and templates. Vince gives new and experienced sales professionals everything that is needed in a sales success kit.”

– Kevin Onarecker, Certified Executive Coach, Onarecker Consulting, Inc., and Author of Selling Smarter: Achieve Your Quota, Get Back on Track, & Work Strategically


“There are countless books and training resources out there meant to help people improve their selling skills. But the majority tend to focus on theoretical concepts that are often difficult to put into practice. Vince Burruano has created an actual playbook for aspiring sales professionals that does the exact opposite. This book is an absolute gift filled with tactical, actionable, and impactful guidance that can be implemented immediately. I would call it a must-have, ‘how-to’ guide filled with tangible insights, based on actual experiences. Effective selling is so much more than what happens during customer meetings. Vince knows this better than anyone. He shares what it takes to help move the needle for anyone who has made the decision to embark on a journey toward achieving excellence in one of the greatest professions in the world…SALES!”

– Geoff Snavely, Author of Disruptive Discovery:  Uncovering the Stuff That Really Matters

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