B.U.D. Better, Unique, & Desirable

by Thomas Ellis

Nonfiction | Business & Economics | Development | Business Development
Nonfiction | Business & Economics | Sales & Selling | General
Nonfiction | Business & Economics | Personal Success
138 Pages
ISBN 978-0-578-35100-1 (eBook) | $9.99 USD
ISBN 978-0-578-35099-8 (Paperback) | $19.99 USD
January 11, 2022
Available through Amazon and Ingram (Worldwide) | http://www.ingramcontent.com
Thomas Ellis | http://www.tellissalescoach.com
Twin Horseshoes Publishing | http://www.twinhorseshoes.ca


The Sales Process That Gets Results

The culture of sales has changed in the last century. We live in the information age where businesses and consumers alike can access information with the click of their mouse. What does this mean for the modern sales representative? Today’s sales representative must be informed and ready to provide a unique selling proposition that will leverage their relationship with their buyer to create a sale.

B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results offers a sales philosophy that can positively impact your sales and set you up for success. The B.U.D. factor represents the characteristics you need to embody in order to serve your customer and ultimately close more sales. This book examines the B.U.D. factor as it relates to each part of the sales process so you can be B.U.D.

About the Author

Thomas is the President and Chief Sales Coach for EWC Consultants and is a frequently sought-after sales trainer. With over 30 years’ experience, many in the industry refer to Thomas as the Expert “Sales 101” Trainer. His passion and enthusiasm is contagious. He believes that if you master the basics of the selling process that you will be wildly successful.

Thomas presents on topics such as:

  • It’s Sales, Not Rocket Science – Simple Sales Tactics to Close More Sales
  • Developing a Pleasantly Persistent Follow-Up Strategy
  • How to Be B.U.D. – Better, Unique, & Desirable
  • LinkedIn Techniques and Strategies
  • How to Propel Your Business Using LinkedIn 30 Minutes per Day

Praise for B.U.D.

“Fabulous book for those of us that have had a career in sales as well as for those just starting out. Thomas is the ultimate ‘Sales 101’ teacher! His B.U.D. (Better, Unique & Desirable) technique is applicable to every step of the sales process and to all sales situations. His writing style is easy and relatable. This book is a ‘basics’ reminder for experienced sales professionals and a terrific guide for beginners. I highly recommend this book! Easy read and very informational!”

– Joe Alvarez, Principal, NOS – National Office Systems


“Thomas uses the framework of ‘Better, Unique, and Desirable’ throughout the sales process to illustrate how to get on the same side with your clients and prospects to achieve results.”

– Ian Altman, Bestselling Co-author, Same Side Selling


“The B.U.D. approach is an easy to understand and apply strategy to help new and seasoned sales professionals improve their performance and achieve new heights in their sales career. Thomas clearly shows how you can apply these proven techniques to differentiate yourself from the competition and earn the trust and respect of both prospects and clients. I highly recommend this book to sales professionals and sales leaders wanting to achieve better results.”

– Vincent Burruano, Vice President Sales, Commercial Services Division, JK Moving Services


“In his book, B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results, Thomas Ellis provides salespeople with a road map for success in the information age. He clearly outlines the sales process that should be followed for communicating value, helping customers with their buying decision, and building long-term and worthwhile relationships. Thomas supports his work with useful case studies, and he communicates his expertise in bite-sized nuggets of easy-to-understand knowledge with a clear call to action. As a senior sales leader of leaders, I highly recommend Thomas’s book for anyone who wants to better connect with their customers in a more meaningful way and drive more topline revenue.”

– Bob Greene, CEO, RCG Workgroup


“I agree with so much of this… ‘You are not the used car salesperson’! Thomas Ellis’s book is filled with so many easy-to-digest and internalize nuggets of sales tips. Definitely a must read for the sales professional at every stage of development. B.U.D. serves as an instructional for the novice, a refresher to the seasoned salesperson, and a reference tool for the sales manager.”

– Dennis Harris, Senior Managing Partner, SURE, LLC


B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results explores several counterintuitive routes to sales success, but it starts with the most important skill of all: preparation. If we want to impress others—with our ideas, our products, our services, or even ourselves—we have to conduct research and understand to whom we are talking. And if you listen to Thomas Ellis, you’ll learn the attitudes and abilities required to master the new world of sales.”

– Patrick McFadden, Founder & Marketing Consultant, Indispensable Marketing


“There are few books on sales and sales process that inspire a vetted sales veteran to take notes and highlight key themes throughout the book for themselves and their clients; however, that is exactly what I found myself doing as I read, B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results. Thomas does an incredible job of simplifying the process and providing bite-sized nuggets for the reader to consume, then apply to make themselves a B.U.D. sales professional. Whether you are new to sales or leading a multi-national team, this is the new roadmap to winning in sales!”

– Ed Ross, Global Sales Enablement Consultant


“Thomas Ellis is B.U.D. From the moment I met him, I was drawn to his ability to make selling more interesting and engaging to prospects. His process is easy to follow and gets results. This book is engaging and full of relatable stories around mindset, networking, building relationships, prospecting, running appointments properly, moving sales forward, closing business, and nurturing clients. Each of these golden nuggets are positioned to help sales professionals serve their client more effectively by selling better. Two thumbs up. A must read for anyone looking to improve their sales process.”

– Brynne Tillman, CEO, LinkedIn Whisperer at Social Sales Link