COMING SOON! B.U.D. Better, Unique, & Desirable

Over the past few months, I have had the pleasure of working with Thomas Ellis. Thomas is considered by many to be a subject matter expert (SME) in coaching and developing business-to-business sales professionals. Thomas is highly regarded as the Expert “Sales 101” Trainer. His book, B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results, offers a sales philosophy that can positively impact sales and set sales professionals up for success.

The B.U.D. factor represents the characteristics one needs to embody in order to serve the customer and ultimately close more sales. This book examines the B.U.D. factor as it relates to each part of the sales process. Here are some advanced reviews!


“Fabulous book for those of us that have had a career in sales as well as for those just starting out. Thomas is the ultimate ‘Sales 101’ teacher! His B.U.D. (Better, Unique & Desirable) technique is applicable to every step of the sales process and to all sales situations. His writing style is easy and relatable. This book is a ‘basics’ reminder for experienced sales professionals and a terrific guide for beginners. I highly recommend this book! Easy read and very informational!”

– Joe Alvarez, Principal, NOS – National Office Systems


“Thomas uses the framework of ‘Better, Unique, and Desirable’ throughout the sales process to illustrate how to get on the same side with your clients and prospects to achieve results.”

– Ian Altman, Bestselling Co-author, Same Side Selling


“The B.U.D. approach is an easy to understand and apply strategy to help new and seasoned sales professionals improve their performance and achieve new heights in their sales career. Thomas clearly shows how you can apply these proven techniques to differentiate yourself from the competition and earn the trust and respect of both prospects and clients. I highly recommend this book to sales professionals and sales leaders wanting to achieve better results.”

– Vincent Burruano, Vice President Sales, Commercial Services Division, JK Moving Services


“In his book, B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results, Thomas Ellis provides salespeople with a road map for success in the information age. He clearly outlines the sales process that should be followed for communicating value, helping customers with their buying decision, and building long-term and worthwhile relationships. Thomas supports his work with useful case studies, and he communicates his expertise in bite-sized nuggets of easy-to-understand knowledge with a clear call to action. As a senior sales leader of leaders, I highly recommend Thomas’s book for anyone who wants to better connect with their customers in a more meaningful way and drive more topline revenue.”

– Bob Greene, CEO, RCG Workgroup


“I agree with so much of this… ‘You are not the used car salesperson’! Thomas Ellis’s book is filled with so many easy-to-digest and internalize nuggets of sales tips. Definitely a must read for the sales professional at every stage of development. B.U.D. serves as an instructional for the novice, a refresher to the seasoned salesperson, and a reference tool for the sales manager.”

– Dennis Harris, Senior Managing Partner, SURE, LLC


B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results explores several counterintuitive routes to sales success, but it starts with the most important skill of all: preparation. If we want to impress others—with our ideas, our products, our services, or even ourselves—we have to conduct research and understand to whom we are talking. And if you listen to Thomas Ellis, you’ll learn the attitudes and abilities required to master the new world of sales.”

– Patrick McFadden, Founder & Marketing Consultant, Indispensable Marketing


“There are few books on sales and sales process that inspire a vetted sales veteran to take notes and highlight key themes throughout the book for themselves and their clients; however, that is exactly what I found myself doing as I read, B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results. Thomas does an incredible job of simplifying the process and providing bite-sized nuggets for the reader to consume, then apply to make themselves a B.U.D. sales professional. Whether you are new to sales or leading a multi-national team, this is the new roadmap to winning in sales!”

– Ed Ross, Global Sales Enablement Consultant


“Thomas Ellis is B.U.D. From the moment I met him, I was drawn to his ability to make selling more interesting and engaging to prospects. His process is easy to follow and gets results. This book is engaging and full of relatable stories around mindset, networking, building relationships, prospecting, running appointments properly, moving sales forward, closing business, and nurturing clients. Each of these golden nuggets are positioned to help sales professionals serve their client more effectively by selling better. Two thumbs up. A must read for anyone looking to improve their sales process.”

– Brynne Tillman, CEO, LinkedIn Whisperer at Social Sales Link

COMING SOON! Frank the Fish Finds His Forever Home

Twin Horseshoes is publishing its first children’s book! Coming soon, Frank the Fish Finds His Forever Home is a story about a betta fish named Frank. Frank is more person than fish. He loves his people, he likes his routine, and he knows what he wants.
Unlike most fish, he’s very expressive and is more than capable of conveying his displeasure or joy. After a journey full of ups and downs, Frank realizes that home isn’t about where you live, it’s about who you love and who loves you.


I feel very lucky to do what I do, helping people to publish their stories, and this book is the perfect example. Not only does it contain themes like moving, pet care, and what it means to be a family, but it includes thoughtful information on the ideas of adoption and acceptance, trust and change. We can all learn from a little fish called Frank. I can’t wait to read this book to my daughters.

What makes this book even more special is that it’s based on the true story of a real betta fish named Frank. Finding his forever home is just the beginning…stay tuned for more of Frank’s adventures in the coming months. Please join me in congratulating the author, Sarah Burnett-Murray, and illustrator, Cory Cole, for creating such a magical children’s book!

COMING SOON! A Daily Dose of Sales Wisdom

I am pleased to announce A Daily Dose of Sales Wisdom: Practical Advice for Sales Professionals and Leaders to Excel by Vincent D. Burruano! A Daily Dose of Sales Wisdom includes 365 lessons learned, reflective questions, and quotations to share practical advice for sales professionals and leaders to excel. In between, you will find success stories, examples of what not to do, best practices, and additional resources. Vincent D. Burruano shares his years of experience and brings together a wealth of perspective. A Daily Dose of Sales Wisdom can easily be read cover to cover, referred to when in need of information on a specific topic, or picked up daily for inspiration.

Having previously been in sales and having worked with sales reps closely throughout my publishing career, what I really enjoy about Vince’s book is that these suggestions aren’t difficult to implement but make a significant difference. In these pages you will find some excellent habits that every sales professional should engage in regularly, but many don’t. This book isn’t just about sales, it’s about building long-term relationships with the colleagues and clients, it’s about working with purpose and structure, it’s about a holistic approach that increases your likelihood of success. Don’t take it from me, here are some advanced book reviews from experts in the sales industry!

“Vince Burruano has distilled his knowledge from his career in sales and sales leadership and added his wisdom from being a lifetime learner. The finished product is a compilation of practical advice for those on a path to greatness. I took notes on 25 of Vince’s sales and sales leadership techniques that will up my game and I have been working in the sales field for 40 years as a salesperson, sales manager, speaker on sales, and a trainer of 70,000 salespeople in 22 countries! Even us old dogs can learn new tricks from the current experts like Vince.”
– John Asher, CEO of Asher Strategies and Bestselling Author of The Neuroscience of Selling and Close Deals Faster

A Daily Dose of Sales Wisdom contains easy-to-implement sales advice that actually makes a difference. Vincent is a fellow introvert, but like me, he has used that as an advantage in his sales career. Full of excellent tips, no-nonsense writing, and compelling stories, this book is both an effective sales manual and a highly enjoyable read.”
– Matthew Pollard, Bestselling Author of The Introvert’s Edge Series

“In A Daily Dose of Sales Wisdom, Vince Burruano presents an easily digestible roadmap to guide both sellers and sales managers to consistent success. Each chapter presents strategies that are easy to understand and implement. Have a highlighter ready because you are going to need it!”
– Lee B. Salz, Author of Sell Different! and Sales Differentiation

COMING SOON! Roughing it in Africa

I have the immense pleasure of announcing a new publication coming later this month from Twin Horseshoes. Roughing it in Africa: Roots, Roads, and Revelations by Katherine Krige is a travel memoir documenting a 10-month, 10-country journey across Africa. In its pages, she meets family members for the first time, experiences wildlife up close, makes lifelong friends, discovers herself, and has the adventure of a lifetime!

What surprised me the most about Katherine’s book is that it’s not just a travel memoir. It includes elements and perspectives on history, geography, and culture. You learn about Katherine, her family (both near and far), as well as her friends and travel companions. Just when you think nothing else out of the ordinary could possibly happen, another twist comes along. You get a real sense of what it’s like to backpack through Africa, but there’s so much more to the story!

Katherine begins: “Africa is my quiet obsession. It has been since my South African born father died when I was five years old. His covert absence sparked my curiosity and fueled a preoccupation that only grew over the years. This is ultimately where the story begins, but plenty of other factors put my tale in motion. Young, beleaguered love was the final straw that pushed me headlong towards a continent over 13,000 kilometers away…time to go.”

Roughing it in Africa includes Katherine’s personal photo album, giving it a nostalgic feel and bringing the adventure to life. During a time when travel is limited (if not impossible), feel free to satisfy your travel itch by accompanying Katherine on her once-in-a-lifetime journey!